MACGYVER…the guy from the 80’s who could do anything! He was the best-looking science nerd – he made the ladies swoon and the guys gag. Every week he would end up in some locked room or another and have to pull a stunt with nothing but what was practically in his pockets. Thank God for his trusty Swiss Army knife, duck tape, paperclips, batteries, and gum!
When it comes to SEO, it can feel like you’re locked into a room with no way to escape. The bomb is ticking and you have to master this SEO issue!
Reality is there is no bomb and you can conquer SEO for your site with the same laid back swagger MacGyver pulled every week.
There are the main ‘must-haves’ that your site needs:
- Must be easy to navigate and interact with. Your menu should be minimal with easy to find pages.
- Must provide relevant information to the user’s search term. If someone is looking for an article about banana’s and you’re trying to direct them to your article on monkey’s through that keyword, Grandfather Google will not pleased.
- Must be visually pleasing to the eye and easily accessible from any browser and across all devices. By now, you know that all websites must be mobile-friendly. However, have you cleaned house? I’ve seen websites that had so much crap in the sidebar, it was hurting their ranking. If your homepage looks like it belongs on Hoarders, clean it up. Google will just close he’s eyes on that nonsense.
- Must provide content that is credible and desirable. This should be a no-brainer, but sometimes, after years of blogging, we lose focus on the point of our site. If you’re a tech writer…just write tech. If you have an e-commerce blog, write about e-commerce. Your audience is looking for that information from you because you told them you would be their resource for that. As long as you do just that, your SEO will align just fine with the Powers That Be.
Here are few more Tips to making your site/posts stand out:
1. Use numbers in your metadata. It catches people’s eyes when they’re skimming through their Google search results.
2. Include a clear Call To Action in metadata. It seems forceful but tell your potential audience what you want them to do.
3. Give a sense of urgency in metadata and site-wide. Like Duluth Trading Company, you can have a lot of fun with it. They did a fantastic job highlighting all of these tips.
4. Give negative consequences for not purchasing. We’re not talking a threat. Be creative…
5. Use emotional language in metadata. You should appeal to the needs/thoughts of your audience.
6. Play to your strengths. Highlight your Unique Selling Points. (Free delivery, easy returns, etc.)
7. Use transition sentences/phrases that keeps them on your page. Like “Wait, there’s more!”, without sounding like a bad infomercial. You want to hold your readers attention and readers that skim. For example:
- What’s more
- But on the other hand
- It get better/worse, etc…
Take a look at your metadata and the content throughout your site. Where can you make changes; what pages need to be updated? It’s amazing what a difference these few tips can have on your current and future outlook on presenting your product.