A well written post will bring the reader to the end of the post. There are so many styles of writing to choose from: creative, educational, journalistic. The list can go on and on. Whichever style suits you best can still incorporate the foundation that is proven to be successful: Hook, book, look and took.
HOOK: Catch the reader’s interest with a brief story or shocking statement (“After last week, our company will never be the same.”)
BOOK: State your key point with details (“There are several reasons why Company XYZ isn’t ready for social media. The first one being…”)
LOOK: Present the overall idea with practical applications and tips (“Here are 5 steps on how to serve your company better.”)
TOOK: Close with an action statement. Challenge them with the wrap up. (“Successful customer service starts from the top down. C-suites, does your employees know what customer service means to you? And is that part of the problem?”)
When you leave just one of these out, the post tends to feel incomplete even if the information is outstanding and helpful. There are many bloggers that have this formula down pat: Tamara and Amber from Brass Tack Thinking and Margie Clayman are just a few.
Try it for a few posts and see how it works for you. I think you’ll be much more satisfied with your writing.