The Human Factor

In real life, your days can very quickly turn into hours of The Twilight Zone. One moment you’re getting up and making your morning coffee and before you know it, autopilot takes over and you find yourself crawling into bed thinking…”What happened to that to-do list and where did the day go?!” Autopilot is a kick in the pants. It’s great for the days when you just need to keep moving or you’ll fall over. But on those days when you need to focus, it steals the hours away.

Autopilot takes away the human factor. Even on social media platforms, where the point is to be social, Mr. Autopilot hits the ‘like’ button without giving thoughts. He also gets on Twitter (“because I have to”) and sends out a bunch of retweets, maybe throws out a few quotes, then calls it a day.

“There aren’t enough hours in the day!”

We all get that but we’re supposed to be real. So if you’re tired and don’t have an ounce of brain cells to form an update…say that! I bet you get an “Amen!” or two on that one. How about a couple of more hints on how to stave off the boring content:

1. Strategy – If you have an ongoing media strategy, it will help you stay on track with all your outreaches. There should always be a direction on how you are engaging with your followers. If you’re consistent, they know what to expect, feel comfortable with that, and it breeds loyalty.

2. Editorial Calendar – Yes, it can be overwhelming at first, but it’s worth that initial tackle. A calendar is what gets you through those days where you are drained of anything creative. You’ll be amazed to find that in a lot of cases planned posts, tweets, etc lend to more creative conversations (which hopefully grows your conversion rates).

3. Unplug – With the help of having a strategy and calendar, you should be able to free up more time to unplug. We all need times where we walk away and enjoy real life. When’s the last time you took a walk to enjoy the scenery? Take at least one day a week to disconnect and rediscover life unplugged.

I just want to encourage you, even though you may have days where you feel like Artificial Intelligence, you’re the real thing (…and people want the real thing!)

 Photo Credit: baboon™