Affirming Your Customers

Don’t you just love a good ‘Atta boy!’? Children, in their rawest emotional form, are constantly looking for that positive confirmation. Those words that tell them they are as great as they think they are. We may have grown up enough to know that we shouldn’t be so forward about wanting open acceptance, but in the core of a lot of us, we want verbal approval.

As with all five of the Love Languages, giving words of affirmation can be time consuming, but the loyalty of those customers and the word-of-mouth marketing that comes back from that is priceless.

With so many social media platforms it makes it easier for your customers to talk with you. It’s great for them, but lousy for you if you don’t respond to them. On Facebook, respond to every single comment…even if that just means ‘liking’ their comment. If they say something conversation-worthy, encourage it. The only time you shouldn’t respond is if it’s racist or vulgar (of course depending on the mission of your company). On Twitter, be sure to search keywords regarding your company so when people talk about you, you can respond and build a relationship with them.

Some of the simplest forms of affirmation is acknowledgement. If a customer tweets that they spent their birthday at your establishment, give them a birthday shout out. If they’re showing off their dogs/kids/grandkids and it’s connected to your product, tell them how great it is.

All this being said, if you can’t be sincere, hire someone else to do your social media management. There is nothing worse than digital slime. Mom’s everywhere say it best: If you don’t have anything nice (or sincere) to say, don’t say it at all.

What are some ways you have changed how you communicate digitally to your customers to engage them and meet that verbal affirmation need?

*Next week we’ll talk about Receiving Gifts.

5 comments
Nguyenchinh
Nguyenchinh

mean they Máy lọc nước Fujie RO qualify as a subscriber.Your online voice can be read many different ways. What you may think is tongue-in-cheek humor can be completely rude and a turn off to half your audience. Become familiar on when to sound professional and when to be more casual with your posts.Be

 

Nguyenchinh
Nguyenchinh

“Where are they and how canXe đẩy hàng we use that platform to our best ability?” Then knock it out of the park!Online newsletters should never be sent to anyone that has not opted into your subscriber list. Yes, that means just because you met someone and exchanged business cards, does not

 

Nguyenchinh
Nguyenchinh

hundreds of social media thang nhôm rút nikawa nk-38 platforms available, doesn’t mean your business needs to have an active account on all of them. Remember you’re trying to reach a particular type of fan. You need to ask,

 

Nguyenchinh
Nguyenchinh

with no response. CallMÁY HÚT ẨM the business and find out who you need to talk to and talk with that person. Leave your social media sites to promote others (first) then yourself properly.Just because there are