Love Language of Your Customer

You can lose a customer at a moment’s notice with today’s social listening tools. I love the story of how Dave Kerpen commented on Twitter how long the line was at the Aria hotel in Las Vegas. Aria never responded, but Rio did. No guessing where he stayed next time he was in Vegas. Customers want to be heard and responded to so much quicker than ever before…because of the ability to keep track online. It can be very nerve-wrecking to a company not prepared or trained in how to handle the wants and needs from their customers. If you don’t meet their needs, your competitors will.

When a marketing company wants to get the general consensus about a certain product or thought, they will take a survey from a variety of people from different backgrounds. What they are looking for is a common denominator on how to best market that product. Even though, more than likely, they’ll find some thread of commonality from most of those they surveyed, they’ll also find there is no way anyone can make everyone completely happy. We are unique individuals with quirks and needs.

So how do you meet the service needs of these individuals if they’re your customers? Some people will come into your store and complain that they weren’t helped enough; where others complain they weren’t left alone to shop. It all depends on the personality of your customers.

If Gary Chapman’s book the Five Love Languages works for a married couple, brothers, or a family trying to understand how to best praise their daughter – why can’t it work on B2C situations? The answer is it can.

Over the next few weeks we’re going to look at the 5 Love Languages and how it can help you service your clients. The first one we’ll dig into is Words of Affirmation. Please chime in. We’d love to hear how you adjust strategies to better meet the needs of your customers.

Photo Credit: frankrizzo805

6 comments
Nguyenchinh
Nguyenchinh

audience. Arrogance has no place in máy trợ giảng apolloyour digital space. Word of mouth comes from both a great product and a humble and passionate team.Research your approach.There are so many

 

Nguyenchinh
Nguyenchinh

audience. Arrogance has no place inMáy sưởi dầu Tiross your digital space. Word of mouth comes from both a great product and a humble and passionate team.Research your approach.There are so many

 

Nguyenchinh
Nguyenchinh

onto your customers.Your followers arethang nhôm chữ a  not a part of your corporate team so why talk to them as if they are? Speak the language they use and understand. Throwing out acronyms may make you feel like you know your product, but you’ve lost your customer.  This also includes how you talk to your

 

Nguyenchinh
Nguyenchinh

providers and if you bảng kính một lớp cao cấpdon’t give that to them, your competitor will be happy to step in and take them. It’s about showing that potential client that you care about their needs and they are important to you. There are enough companies that annoy their audience online, on tv and on radio. Don’t be that

 

Nguyenchinh
Nguyenchinh

Humanizing your digital voice is Máy sấy công nghiệp a must now days. Long gone are the companies that churn and burn through their sales leads on a great product alone. Customers want a relationship with their