Traditional media is not going away. Social media is not going away. Here’s a visual: traditional media is like the older brother who has to get used to his new, loud and intrusive brother. However, as with most siblings, they learn pretty quick how to work together to get what they want from their parents/audience.
Not sure how to integrate the two for your business? Here are 3 ideas to get you started on the right path:
Use traditional media to promote your social media presence. It takes 7 “touches” before a typical audience receives the message you’re trying to get out. Some ideas:
~QR code in a print ad directing them to one of your social media platform pages (FB fan page, Google + page). This is great if you’re having a contest.
~Put your Facebook page URL on your billboard/print ad.
~Don’t forget to add all your social media accounts to your invoices, service agreements, etc.
Test out a new product on your social media followers to get feedback before advertising through traditional media outlets. This lets your social media audience feel like they have a special voice in your company.
Promote changes you’re making in your product/service/company due to social media conversations with customers. This tells your customers that their opinions matter and you use social media to build relationship.
As with any kind of marketing strategies, you have to follow through. If you are going to tell your customers that “we’re listening to you!”, then you better go above and beyond that.
I hope these ideas start generating thoughts that are specific to your business culture. I’d love to hear how you are using both medias to reach your audience!