Gaston Glock – He was doing a pretty good job selling his new gun design in Austria, but wanted to branch in out into the US. Gaston was not a salesman. He knew his limits and chose to partner up with someone who excelled in what he couldn’t do. Carl Walter was already selling guns and ammunition in the US. With the help of Carl’s salesmanship and marketing skills & Gaston’s excellent design, the Glock is used more than any other gun in the US.
James A Folgers II– James’ father founded Folgers in California and was the first roasting company to introduce bulk buying and various levels of roasting. He had a great business mind, but he needed someone to sell it outside of where they were located. James hired an energetic salesman, Frank P Atha to cover the North Beach. Soon Atha came to James and said, “I need more room! I can do so much more for Folgers if you send me to Texas.” Atha opened and managed a coffee plant in Texas and as the saying goes, and in all reality…the rest was history.
In both those case, the original founders of these products knew how to make the products the very best it can be, but they also knew their limitations. A great partnership and team works this way. No one person has all the answers. But if you put key players, with their individual expert background, in place you’ll have an incredible team!
Look at the employees at your company. Examine the peers in your BNI. Evaluate your team in any other group organization. Are you all suited to help hone each others skills? Is there a gaping hole in your well-oiled suit of armor? Your customers will see it, I promise.
Sometimes a hard-to-say “no” now, will save you from a painful and expensive “no” later.