It’s time for another round of free fonts. This month we’re highlighting fonts that are strong. Words don’t necessarily have to be bold to make a statement. These fonts are fantastic to add a little personality with a statement. You’ll find a mix from block characters to handwriting letters. There are quite a number of free fonts out there, and we’re hoping to make it easier for you to see some good one’s in action.
Please feel free to Pin!
Character – Bowlby One
Gentleman – Scifly
Will power – Almendra
Quality – Magnificent
Fair – Flux Architect
Integrity – Architects Daughter
Backbone – Pacifico
Grit – Streetwise Buddy
Strength – Cabinsketch
Free Spirit – 28 days later
*Be sure to always check copywrite attributions.
Search Engine Optimization (SEO) is a subject that tends to be all over the place. Do this! Don’t do that! The biggest problem is just about the time you think you’re doing all the right steps to please the Google Gods, they change the rules. It can be overwhelming if you’re not in a position where you breathe this kind of nerdy nonsense. In the end, you really just need to focus on a few things. Here are 6 SEO tips to keep in mind as you write your blog posts or site pages:
- The title of your post is one of the most important parts of your website as far as optimizing goes. Your title should consist of fewer than 70 characters and the keywords should be front heavy vs. at the end of the title.
- Optimizing your images is also one of the most important keys to a SEO winning site. Be sure that your images are optimally sized for a fast load time. Also be sure to fill out the ‘Alt Tag’ and ‘Title’ fields with keywords.
- You should be using WordPress as your software platform. Then be sure to use a good SEO plugin. We use WP SEO by Yoast.
- Make sure you strategically name your pages with keywords.
Gallery – bad
Projects/Experience/Clients – good
- Be sure to have a sitemap for your website so Google has complete details of the pages within your site. (XML Sitemap plugin is a good one)
- Internal linking is just as valuable as external linking. Be sure to link as least a couple of posts within your site.
This list should help you focus on what is important (as far as Google is considered). It can be so much more strategic and we would be happy to talk it over with you if you’re interested. It’s our job to stay on top of the ongoing changes surrounding SEO, so you can focus on what makes you profitable.
Please feel free to contact us with questions.
We LOVE fonts at Boundless. All designers are font geeks, truly. Every month we’re going to highlight some of our favorite free fonts*. These fonts are great for websites, invitations, graphic designing…you name it. This month we’re focusing on handwriting fonts. There are a lot out there, but we picked the one’s that are tried and true.
You’re Invited – HarabaraHand
Party – Rock Salt
Girls Night Out – Calligraffiti
Until Tomorrow – Kristi
Location – jr!hand
Sincerely Yours – Herr Von Muellerhoff
Be sure to RSVP – Reklame Script
Ready to Play – !Paul Maul
Dance Recital – KingThings Wrote
*Be sure to always check copywrite attributions.
Pinterest has been around for a few years now and most everyone feels they have a grasp on this fun platform. However, have you noticed there are some that just seem to get all the attention? You’re posting the same information and it’s great content, so why them and not you? Let’s double check that you’ve crossed your T’s and dotted your I’s.
Optimize your images.
This crucial step is what will make the biggest difference in what others consider “pin worthy”.
1. When creating your photos use the 2:3 ratio rule. By making the image vertical, rather than horizontal, it will fit the Pinterest board better; which will give you more attention. (Pre-pin your posts to a secret board to see what it will look like before pinning to the board of your choice.)
2. Use photos/graphics/text that is visually enticing. For example, if you use an image with a busy background, that image can get overlooked by viewers.
3. Make it easy for your readers to Pin your posts – have a Pin button handy for each image.
Use analytics to take action.
What boards are getting the most attention? What do your followers like best about your pins? There are a couple of way to help you with this:
1. Be sure to Verify your Website – this is the only way you can view Pinterest’s analytics. This Getting Started Guide is a great step-by-step instruction on how to verify your website.
2. Find out what posts are being Pinned. There are two ways to do this:
- You can type the following URL: http://pinterest.com/source/YourDomain.com – or –
- A less manual way is to use PinAlerts. PinAlerts sends you email notifications. When signing up you can select how frequently you want to receive these notifications. The emails will show you what was pinned, who pinned it, the date/time, and the name of the board they pinned it to.
Finding out these results will help you hone the posts that seem to resound with your listeners.
Tell your readers where to find you!
It seems very simple, but your eyes only see what it wants to see. Help your readers out. A few ideas on where you should highlight your Pinterest account:
- Facebook (about page or creating a tab with your pins is a great idea)
- Blog main page AND posts
- Any marketing/packaging material if you sell a product
- Join Facebook Groups for Pinterest enthusiasts
- Cross Pin with Twitter/Facebook/Google+
Be available. A thank-you, a repin, and commenting goes a long way with building your followers. Remember to enjoy your Pinning experience! If you aren’t having fun, your readers will know it. Pin On!
Random acts of kindness doesn’t have to be so random…just consistent. Throughout this series, the biggest take-away is that you should be giving your customers the experience that guarantees results for you and them. Meeting your customer’s needs through Acts of Service is a win-win across the board. Even the little things can speak volumes. Just a few:
1. Give room to move. It’s amazing how many brick and mortar stores don’t meet the needs of their physically handicapped clients. In some places, you don’t have to be in a wheelchair to feel a bit claustrophobic browsing aisles. Give people room to move and enjoy your products; they’ll stick around longer. Longer browsing time = sales.
2. Go that extra mile. During holidays, have a customer service rep pass out chocolates/coffee(!)/goodies/water bottles to those in line. It impresses the buyers and they feel valued.
3. For online stores, give your customers an option to call to place their order. Some don’t feel comfortable purchasing online and should have options.
4. Don’t make discounts/coupons difficult. If your coupon code requirements include standing on your head by the rays of a blue moon – stop it. It’s not kind and it’s not customer service. Give them a coupon or discount code that is worthy to be spread by word of mouth.
There are so many other ways to serve your customers that are industry specific. Be creative. Ask the customers what they want. They dig that.
This is the last of the 5 Love Languages of your Customer series. I hope ideas have been going through your head and you implement some. I’d love to hear what changes you made and how it’s working for you!
Image credit: Pouser
Dentists, Used Car Salesmen, Zombies – just a few people that no one wants to spend quality time with. However, for the rest of us, we have customers that need to have that extra quality time to feel they are valued.
My specialty is in marketing. I can go all Chuck Norris-ette when it comes to strategy, but if you put me in a home decor store I’m lost. I want all the things I see in Pinterest, but have no idea how to put it together. That’s when I’m looking for someone to hold me by the hand and make my place look amazing!
There is a fine line between being a lifesaver and hounding your customer – don’t be that guy. Quality of Time is not so much a love language that will make or break a deal; however, it can skew a word-of-mouth testimony. Helping a customer is not the time to be bottom-line and then yell, “Next!” If your customer is wanting your help, then give it and make them your priority.
Ask them questions. Are they finding the answers they need? How can you help them with it? Is there an opportunity to education them?
Evaluate the close. Is this visit the time to close the deal? Maybe they need more education, options or ideas. Don’t rush the process…sometime it just needs to steep a bit.
Not sure how to meet the needs of your customers whose love language is quality time? Ask around. You’ll be surprised just how many friends/customers fits this type.
Next week, we’ll wrap up the Professional Love Language series with the 5th Love Language – Acts of Service.
So…your client is a huggy-feely type. How in the world do you meet their need?!
Before you start conjuring up images of having to hug every customer that walks in the door (or something worse), a physical touch doesn’t always mean holding a Touch Fest. It’s about building a connection with that client.
A few ideas to get our thoughts headed in the right direction:
EYE CONTACT – Giving eye contact to a person in this type of love language feels like they are getting a physical connection with you. You are saying, “I am here in this space and time with you. I’m not looking over your shoulder that more prominent client that just walked in the door. I’m making you my priority.”
HAND SHAKE– For the business person, you’re taught from day one how important that hand shake is. It is believed by some to have originated by showing that you come in peace for there is no weapon in your hand. I can guarantee there were no weak hand shakes during that time period! Please give a solid hand shake. Nothing is worse than grabbing hold of a hand that is limpy and only half-hearted. A hand shake is a form of communication…use it wisely.
GUIDANCE – If you ask an associate at Hyvee’s where a product is located, they will tell you what aisle it is in and then quickly ask, “Can I take you over there to where it’s located?” Personally, I’d be happy to give them my whole shopping list and let them go at it! Physically leading someone to a product/aisle/page fits in this category. You are physically in their world and guiding them shows they are very much a priority.
The point of all the love languages is to make that person feel special and wanted. Your customers who connect through the physical touch will feel that connection when you acknowledge them through eye contact, hand shakes, and physical guidance.
I would love to hear what other ideas you would include in this category!
Quality Time with a Customer is the love language we’ll talk about next week. Looking forward to this one!
Photo credit: ThinkPanama
I was having a Monday-to-the-3rd-power kind of day. My head hurt, I was in a fowl mood because of a deal that went sour, and I needed to be on my A-game for another meeting later that afternoon. Of course that meant a stop at Starbucks for some coffee-medication. While in the drive-thru lane, I noticed the lady in the car in front of me kept looking at me in her rearview mirror. I thought, “Great! It’s someone I know and I need to throw out a big ol’ fake smile and wave.” But after a closer look, I realized I didn’t know her, yet she wouldn’t stop looking!
I looked at myself in the mirror to double check nothing was hanging, but all was well in that department. She pulled through, got her drink, paid for it and pulled away. I started to blow it off until I pulled up to the window and got ready to pay for my nectar of life. The barista said, “The car in front of you already paid and wanted me to tell you she hopes you have a great day.” Even though I had heard about this happening to so many people, I was actually stunned I was experiencing it myself. I was so appreciative! I wanted someone else to feel this same feeling, but no one was behind me. I drove off with my free cup of joe and a complete change of attitude. Receiving gifts isn’t even my love language, but that unexpected gift from a stranger changed my day around for the better and I was grateful for it!
The love language of receiving gifts in a business setting can be confusing. One tends to think of contests or door prizes. But both of those require something from the customer. What about gifts that come unexpected from the company to the consumer? Some ideas that come to mind:
- Randomly giving gift cards to engagers on twitter.
- Giving a 10% discount for a frazzled mom.
- Throwing in an extra service for free, because that client is worth it.
In all three of those ideas, you’re not doing it to win them over or giving them something on your timeframe. It’s purely an acknowledgement that says, “I care about you as my customer; no strings attached.” Those customers not only will be back, but you can bet they’ll be talking about it on Facebook!
It might not be your norm, but I suggest budgeting for Unexpected Kindness. This takes pressure off you and allows the freedom to engage with and take care of those who are loyal to you.
Do you already do this throughout the year? I’d love to hear about it!
Next week we’ll tackle the love language of Physical Touch. Oh yes, this will be very interesting!
Photo credit: ThomasHawk
Don’t you just love a good ‘Atta boy!’? Children, in their rawest emotional form, are constantly looking for that positive confirmation. Those words that tell them they are as great as they think they are. We may have grown up enough to know that we shouldn’t be so forward about wanting open acceptance, but in the core of a lot of us, we want verbal approval.
As with all five of the Love Languages, giving words of affirmation can be time consuming, but the loyalty of those customers and the word-of-mouth marketing that comes back from that is priceless.
With so many social media platforms it makes it easier for your customers to talk with you. It’s great for them, but lousy for you if you don’t respond to them. On Facebook, respond to every single comment…even if that just means ‘liking’ their comment. If they say something conversation-worthy, encourage it. The only time you shouldn’t respond is if it’s racist or vulgar (of course depending on the mission of your company). On Twitter, be sure to search keywords regarding your company so when people talk about you, you can respond and build a relationship with them.
Some of the simplest forms of affirmation is acknowledgement. If a customer tweets that they spent their birthday at your establishment, give them a birthday shout out. If they’re showing off their dogs/kids/grandkids and it’s connected to your product, tell them how great it is.
All this being said, if you can’t be sincere, hire someone else to do your social media management. There is nothing worse than digital slime. Mom’s everywhere say it best: If you don’t have anything nice (or sincere) to say, don’t say it at all.
What are some ways you have changed how you communicate digitally to your customers to engage them and meet that verbal affirmation need?
*Next week we’ll talk about Receiving Gifts.
You can lose a customer at a moment’s notice with today’s social listening tools. I love the story of how Dave Kerpen commented on Twitter how long the line was at the Aria hotel in Las Vegas. Aria never responded, but Rio did. No guessing where he stayed next time he was in Vegas. Customers want to be heard and responded to so much quicker than ever before…because of the ability to keep track online. It can be very nerve-wrecking to a company not prepared or trained in how to handle the wants and needs from their customers. If you don’t meet their needs, your competitors will.
When a marketing company wants to get the general consensus about a certain product or thought, they will take a survey from a variety of people from different backgrounds. What they are looking for is a common denominator on how to best market that product. Even though, more than likely, they’ll find some thread of commonality from most of those they surveyed, they’ll also find there is no way anyone can make everyone completely happy. We are unique individuals with quirks and needs.
So how do you meet the service needs of these individuals if they’re your customers? Some people will come into your store and complain that they weren’t helped enough; where others complain they weren’t left alone to shop. It all depends on the personality of your customers.
If Gary Chapman’s book the Five Love Languages works for a married couple, brothers, or a family trying to understand how to best praise their daughter – why can’t it work on B2C situations? The answer is it can.
Over the next few weeks we’re going to look at the 5 Love Languages and how it can help you service your clients. The first one we’ll dig into is Words of Affirmation. Please chime in. We’d love to hear how you adjust strategies to better meet the needs of your customers.
Photo Credit: frankrizzo805