Social Media Myths

Marketing StrategyThere is a lot of bad information out there and just as many assumptions. I’m floored what social media “experts” are sharing with clients.  I somehow feel compelled to take them under my wing and lead them to the light…so to speak.

I’ve highlighted some of the most misunderstood aspects of using social media in business:

1. It’s free! While a lot of the tools are free, the act of engaging various social media platforms is time-intensive. This is not just a one-time campaign…it’s a process that should become another foundational part of your marketing strategy.

2. I don’t need it. You’re right…if you want your company to grow stagnant. There are plenty of other businesses that want to build a relationship with your customers through social media. Are you willing to give them up?

3. Once it’s set up, I’m good to go.  See #1. An inactive social media account is a dead social media account.

4. This is another great way to sell my product. Yes and no. What social media is not: big billboard in the sky for ads, megaphone for yelling deals, replacement for email marketing. What social media is: a great way to service your customers, listening devices to hear what is being said about your company, engagement tools.

5. I still think that Social Media is just a fad.

Facebook: launched February, 2004
Twitter: launched July, 2006
LinkedIn: launched May, 2003
YouTube: launched November, 2005

Most fads don’t last 5 years or longer.  Those are just some of the top social media sites.

If you’re not ready to jump in with both feet, I would suggest at least listening to what is being said about your company within social media realms. In 2011, your company’s reputation depends upon it.

8 comments
Nguyenchinh
Nguyenchinh

product and a humble and passionate  Cây nước nóng lạnh Nagakawa team.Research your approach.There are so many approaches to reaching your audience digitally. You need to find the strategy that works best for

 

Nguyenchinh
Nguyenchinh

like you know your product, but you’ve lost yourđồng hồ nước chính hãng customer.  This also includes how you talk to your audience. Arrogance has no place in your digital space. Word of mouth comes from both a great

Nguyenchinh
Nguyenchinh

onto your customers.Your followers are thang nhôm rút đơn not a part of your corporate team so why talk to them as if they are? Speak the language they use and understand. Throwing out acronyms may make you feel

 

Nguyenchinh
Nguyenchinh

company. Megaphone marketing thang nhôm rút nikawa nhật bản doesn’t build relationships. You can’t be a solution provider if you’re too busy talking. Relationships are formed through conversations.Stop forcing your language

 

Nguyenchinh
Nguyenchinh

It’s about showing that potential clientbảng từ xanh cao cấp that you care about their needs and they are important to you. There are enough companies that annoy their audience online, on tv and on radio. Don’t be that

 

Nguyenchinh
Nguyenchinh

Humanizing your digital voiceTHANG NHÔM RÚT NHẬP KHẨU is a must now days. Long gone are the companies that churn and burn through their sales leads on a great product alone. Customers want a relationship with their providers and if you don’t give that to them, your competitor will be happy to step in and take them.