Archive for the Content Creation Category

How to Schedule a Shared Facebook Post

Schedule a Shared Facebook Post

If you manage a Facebook page, you know how great it is to be able to schedule posts ahead of time. It’s an amazing time-saver and helps with strategic planning. But for a lot of people they don’t realize they can just as easily schedule a shared Facebook post.

Say a leader in your niche posts a video that you think your audience would get a lot of benefit from, but you’re reading it at 11:30pm (because your brain won’t shut off!) Unless most of your audience is half-way around the world, 11:30pm is not an ideal time to share. No worries..sharing another page’s post is as easy as copying and pasting. And the creator still gets the credit <- Very important!

  1. Highlight and copy the date link of the post you want to share.

 

Copy date link

2. Open up your Facebook page and paste that date link into your post field. It will automatically populate with the post/video/photo, etc. After it’s populated, delete the link and write your own content about what your sharing.

Paste date link into Facebook post

3. After you’re finished, just click on the down arrow, beside the Publish button, and schedule the post just as you normally would.

Schedule post time

Super easy, but with all of Facebook’s bells and whistles it can get overlooked.

Happy Sharing!!

 

7 Ways to be the MacGyver of SEO

7 Ways to be the MacGyver of SEO

MACGYVER…the guy from the 80’s who could do anything! He was the best-looking science nerd – he made the ladies swoon and the guys gag. Every week he would end up in some locked room or another and have to pull a stunt with nothing but what was practically in his pockets. Thank God for his trusty Swiss Army knife, duck tape, paperclips, batteries, and gum!

When it comes to SEO, it can feel like you’re locked into a room with no way to escape. The bomb is ticking and you have to master this SEO issue!

Reality is there is no bomb and you can conquer SEO for your site with the same laid back swagger MacGyver pulled every week.

There are the main ‘must-haves’ that your site needs:

  • Must be easy to navigate and interact with. Your menu should be minimal with easy to find pages.
  • Must provide relevant information to the user’s search term. If someone is looking for an article about banana’s and you’re trying to direct them to your article on monkey’s through that keyword, Grandfather Google will not pleased.
  • Must be visually pleasing to the eye and easily accessible from any browser and across all devices. By now, you know that all websites must be mobile-friendly. However, have you cleaned house? I’ve seen websites that had so much crap in the sidebar, it was hurting their ranking. If your homepage looks like it belongs on Hoarders, clean it up. Google will just close he’s eyes on that nonsense.
  • Must provide content that is credible and desirable. This should be a no-brainer, but sometimes, after years of blogging, we lose focus on the point of our site. If you’re a tech writer…just write tech. If you have an e-commerce blog, write about e-commerce. Your audience is looking for that information from you because you told them you would be their resource for that. As long as you do just that, your SEO will align just fine with the Powers That Be.

Here are few more Tips to making your site/posts stand out:

1. Use numbers in your metadata. It catches people’s eyes when they’re skimming through their Google search results.

Target Metadata

2. Include a clear Call To Action in metadata. It seems forceful but tell your potential audience what you want them to do.

Netflix metadata

3. Give a sense of urgency in metadata and site-wide. Like Duluth Trading Company, you can have a lot of fun with it. They did a fantastic job highlighting all of these tips.

Duluth metadata

4. Give negative consequences for not purchasing. We’re not talking a threat. Be creative…

Listerine metadata

5. Use emotional language in metadata. You should appeal to the needs/thoughts of your audience.

Basspro Metadata

6. Play to your strengths. Highlight your Unique Selling Points. (Free delivery, easy returns, etc.)

Macys metadata
7. Use transition sentences/phrases that keeps them on your page. Like “Wait, there’s more!”, without sounding like a bad infomercial. You want to hold your readers attention and readers that skim. For example:

  • What’s more
  • But on the other hand
  • It get better/worse, etc…

Take a look at your metadata and the content throughout your site. Where can you make changes; what pages need to be updated? It’s amazing what a difference these few tips can have on your current and future outlook on presenting your product.

Successful vs Viral Content

Successful vs Viral Content

I am asked quite often, “How can I make this go viral?” That’s an interesting question in and of itself. As a business, we don’t really lead the way for what goes viral. Other people do. If a product or video catches the eye of a lot of people, it will get shared over and over. Not by us, but by internet bystanders. Even the big dog brands, rely on the average man.

And what does going viral get you?

I’m not referring to the 10% whose product sales go through the roof due to some crazy viral video (being backed by a huge marketing budget) or endorsement from Oprah. I’m talking about the other 90% of us. We need to be smart about marketing our products and/or services.

Let’s look at the top 5 viral YouTube videos of all time:

Charlie Bit My Finger

Evolution of Dance

David After Dentist

“Here It Goes Again”

Rickroll

Not a single one of these viral videos is about a product or service. The list goes on and on and still not a single video tied to a business. Every one of these videos is based around what others find as humorous (and some, tacky humor)…about nothing in particular.

Instead of trying to create viral content, strive for successful content. You want your video campaign to reach your target audience with a call-to-action that works. And as you can see from what is most popular, giving your video’s a humorous spin wouldn’t hurt.

Where is your potential sales going to come from? I’m a strong believer in videos, but only if it backs up what you are selling and your audience can be found there. Buyers want facts. It’s your job to give it to them then bring them in the door for the sale. What makes your content successful is being creative, but staying focused on what your target audience needs. Not what Company ABC is doing, nor what is showing up as the Play of the Day on Good Morning America.

Create a strategy that works for your industry and build on it. Stay focused despite the constant barge of new digital media options. You will see results!

Grumpy Cat

Common Social Media Mistakes for Businesses

Social Media Mistakes

Social media as a main stream marketing strategy has been in practice for a few years now. Whether a company is new at this concept or they have been doing it “like a pro,” there are still social media mistakes that continue to pop up by users. These mistakes can cost a business greatly. Let’s look at 10 of the most common mistakes out there.

  • Posting too many times about your services/products within a small time window will turn your followers off. Try spreading your posts out (Buffer is a great tool for this) and sticking to something similar to the 80/20 rule. That is 80% about your industry and 20% about your business offerings.
  • “Advertising” your business on another business’ Facebook page is rude and tacky. You’re not actually getting read by their followers, but you are going to help progress some negative word-of-mouth marketing by those companies you do that to. Remember it’s a person running that other Facebook account.
  • Creating automatic posts without staying in touch with the temperature of your audience. If you’ve created a status update about what a fun, loving community/followers you have and something in the news comes up about a child abduction, you’re going to look very impersonal and out of touch with reality.
  • Talking but not listening will kill any progress you might make on your social media platforms. You’re online and now your followers want to be socialable. Don’t leave them hanging. Answer questions…respond to comments…just be present!
  • When connecting with others on LinkedIn don’t use the default message. Make it personal. Send a message about where you might have met them, heard them talk, or others who you both might know.
  • Do not spam others through private messages. If you use DM’s on Twitter to shout your pitch, you’ll get unfollowed. If you send a private message to share a spammy ad on Facebook, it’ll get deleted with no response. Call the business and find out who you need to talk to and talk with that person. Leave your social media sites to promote others (first) then yourself properly.
  • Just because there are hundreds of social media platforms available, doesn’t mean your business needs to have an active account on all of them. Remember you’re trying to reach a particular type of fan. You need to ask, “Where are they and how can we use that platform to our best ability?” Then knock it out of the park!
  • Online newsletters should never be sent to anyone that has not opted into your subscriber list. Yes, that means just because you met someone and exchanged business cards, does not mean they qualify as a subscriber.
  • Your online voice can be read many different ways. What you may think is tongue-in-cheek humor can be completely rude and a turn off to half your audience. Become familiar on when to sound professional and when to be more casual with your posts.
  • Be careful with double-posting. Don’t always have the same posts on Twitter that you would have on your LinkedIn or Facebook account. They have different “voices” and you need to give variety.

Trends will always change, but etiquette is a constant. Be sure that you are thinking of what is best for your (potential) customers, not what is best for your sales figures.

 

The Human Factor

In real life, your days can very quickly turn into hours of The Twilight Zone. One moment you’re getting up and making your morning coffee and before you know it, autopilot takes over and you find yourself crawling into bed thinking…”What happened to that to-do list and where did the day go?!” Autopilot is a kick in the pants. It’s great for the days when you just need to keep moving or you’ll fall over. But on those days when you need to focus, it steals the hours away.

Autopilot takes away the human factor. Even on social media platforms, where the point is to be social, Mr. Autopilot hits the ‘like’ button without giving thoughts. He also gets on Twitter (“because I have to”) and sends out a bunch of retweets, maybe throws out a few quotes, then calls it a day.

“There aren’t enough hours in the day!”

We all get that but we’re supposed to be real. So if you’re tired and don’t have an ounce of brain cells to form an update…say that! I bet you get an “Amen!” or two on that one. How about a couple of more hints on how to stave off the boring content:

1. Strategy – If you have an ongoing media strategy, it will help you stay on track with all your outreaches. There should always be a direction on how you are engaging with your followers. If you’re consistent, they know what to expect, feel comfortable with that, and it breeds loyalty.

2. Editorial Calendar – Yes, it can be overwhelming at first, but it’s worth that initial tackle. A calendar is what gets you through those days where you are drained of anything creative. You’ll be amazed to find that in a lot of cases planned posts, tweets, etc lend to more creative conversations (which hopefully grows your conversion rates).

3. Unplug – With the help of having a strategy and calendar, you should be able to free up more time to unplug. We all need times where we walk away and enjoy real life. When’s the last time you took a walk to enjoy the scenery? Take at least one day a week to disconnect and rediscover life unplugged.

I just want to encourage you, even though you may have days where you feel like Artificial Intelligence, you’re the real thing (…and people want the real thing!)

 Photo Credit: baboon™

Successful Blog Post Formula

Writing is My Hobby A well written post will bring the reader to the end of the post. There are so many styles of writing to choose from: creative, educational, journalistic. The list can go on and on. Whichever style suits you best can still incorporate the foundation that is proven to be successful: Hook, book, look and took.

HOOK: Catch the reader’s interest with a brief story or shocking statement (“After last week, our company will never be the same.”)

BOOK: State your key point with details (“There are several reasons why Company XYZ isn’t ready for social media. The first one being…”)

LOOK: Present the overall idea with practical applications and tips (“Here are 5 steps on how to serve your company better.”)

TOOK: Close with an action statement. Challenge them with the wrap up. (“Successful customer service starts from the top down. C-suites, does your employees know what customer service means to you? And is that part of the problem?”)

When you leave just one of these out, the post tends to feel incomplete even if the information is outstanding and helpful. There are many bloggers that have this formula down pat: Tamara and Amber from Brass Tack Thinking and Margie Clayman are just a few.

Try it for a few posts and see how it works for you. I think you’ll be much more satisfied with your writing.

Photo credit