Archive for the Hints and Tips Category

How to Schedule a Shared Facebook Post

Schedule a Shared Facebook Post

If you manage a Facebook page, you know how great it is to be able to schedule posts ahead of time. It’s an amazing time-saver and helps with strategic planning. But for a lot of people they don’t realize they can just as easily schedule a shared Facebook post.

Say a leader in your niche posts a video that you think your audience would get a lot of benefit from, but you’re reading it at 11:30pm (because your brain won’t shut off!) Unless most of your audience is half-way around the world, 11:30pm is not an ideal time to share. No worries..sharing another page’s post is as easy as copying and pasting. And the creator still gets the credit <- Very important!

  1. Highlight and copy the date link of the post you want to share.

 

Copy date link

2. Open up your Facebook page and paste that date link into your post field. It will automatically populate with the post/video/photo, etc. After it’s populated, delete the link and write your own content about what your sharing.

Paste date link into Facebook post

3. After you’re finished, just click on the down arrow, beside the Publish button, and schedule the post just as you normally would.

Schedule post time

Super easy, but with all of Facebook’s bells and whistles it can get overlooked.

Happy Sharing!!

 

7 Ways to be the MacGyver of SEO

7 Ways to be the MacGyver of SEO

MACGYVER…the guy from the 80’s who could do anything! He was the best-looking science nerd – he made the ladies swoon and the guys gag. Every week he would end up in some locked room or another and have to pull a stunt with nothing but what was practically in his pockets. Thank God for his trusty Swiss Army knife, duck tape, paperclips, batteries, and gum!

When it comes to SEO, it can feel like you’re locked into a room with no way to escape. The bomb is ticking and you have to master this SEO issue!

Reality is there is no bomb and you can conquer SEO for your site with the same laid back swagger MacGyver pulled every week.

There are the main ‘must-haves’ that your site needs:

  • Must be easy to navigate and interact with. Your menu should be minimal with easy to find pages.
  • Must provide relevant information to the user’s search term. If someone is looking for an article about banana’s and you’re trying to direct them to your article on monkey’s through that keyword, Grandfather Google will not pleased.
  • Must be visually pleasing to the eye and easily accessible from any browser and across all devices. By now, you know that all websites must be mobile-friendly. However, have you cleaned house? I’ve seen websites that had so much crap in the sidebar, it was hurting their ranking. If your homepage looks like it belongs on Hoarders, clean it up. Google will just close he’s eyes on that nonsense.
  • Must provide content that is credible and desirable. This should be a no-brainer, but sometimes, after years of blogging, we lose focus on the point of our site. If you’re a tech writer…just write tech. If you have an e-commerce blog, write about e-commerce. Your audience is looking for that information from you because you told them you would be their resource for that. As long as you do just that, your SEO will align just fine with the Powers That Be.

Here are few more Tips to making your site/posts stand out:

1. Use numbers in your metadata. It catches people’s eyes when they’re skimming through their Google search results.

Target Metadata

2. Include a clear Call To Action in metadata. It seems forceful but tell your potential audience what you want them to do.

Netflix metadata

3. Give a sense of urgency in metadata and site-wide. Like Duluth Trading Company, you can have a lot of fun with it. They did a fantastic job highlighting all of these tips.

Duluth metadata

4. Give negative consequences for not purchasing. We’re not talking a threat. Be creative…

Listerine metadata

5. Use emotional language in metadata. You should appeal to the needs/thoughts of your audience.

Basspro Metadata

6. Play to your strengths. Highlight your Unique Selling Points. (Free delivery, easy returns, etc.)

Macys metadata
7. Use transition sentences/phrases that keeps them on your page. Like “Wait, there’s more!”, without sounding like a bad infomercial. You want to hold your readers attention and readers that skim. For example:

  • What’s more
  • But on the other hand
  • It get better/worse, etc…

Take a look at your metadata and the content throughout your site. Where can you make changes; what pages need to be updated? It’s amazing what a difference these few tips can have on your current and future outlook on presenting your product.

Current Social Media Image Sizes

Social Media Image Sizes

Trying to keep up with changes in social media image sizes is like keeping up with the Kardashians Jones’. It’s a constant research and update. I’m grateful when sites like Canvas can keep their image sizes up to date, but when you need to create something a little more robust, you need to be on top of what these sizes are.

Feel free to bookmark this page and share!

**We will be updating these sizes as they change**

FACEBOOK

Banner: 851 x 315
Profile Image: 180 x 180 (but shows 160 x 160)
Ad: *see image below…
Link Image: 1200 x 627
Shared Image: 1200 x 1200
Tab: 111 x 74

The image for Facebooks ads can very depending on type of ad. This image comes from Facebook for Business:

Facebook Ad Image Sizes

TWITTER

Banner: 1500 x 500
Profile Image: 400 x 400
Shared Image: 1024 x 512
Ad Image: 600 x 150

LINKEDIN

Banner: 646 x 220
Standard Logo: 100 x 60
Square Logo: 50 x 50
Sponsored Ads: 800 x 400

PINTEREST

Profile Image: 600 x 600
Board Thumbnail: 222 x 150
Pin: 600 x [no limit]

INSTAGRAM

Profile Image: 161 x 161
Image from Photoshop/Lightbox: ideally 1080 x 1080

GOOGLE+

Profile Image: 250 x 250
Banner: 2120 x 1192
Feed Image: 250 x 250 (minimum)

YOUTUBE

Profile Image: pulled from Google+
Channel Art: 2560 x 1224
Custom Video Thumbnail: 1280 x 720

If there other image sizes you feel are missing from this list, please comment and I’ll be happy to add them.

Facebook’s See First Option

Facebook's See First Option

Facebook can be SO infuriating, yet we still check it 50x a day. Yes, we are our worst enemy. 😉 We follow certain Pages because we like what they share or offer. We don’t want to miss it. But Facebook likes to pick and choose who gets to see those Page posts; unless you interact with it often. If you’re more of a lurker Facebook has made a tweak to help you out a bit.

Recently they created the See First option with the Following/Unfollow dropdown menu within a Page. Now by clicking ‘See First’ you will get to see all status updates from that Page and not miss out on a thing.

Mobile view:

Facebook See First Option
Desktop view:

Facebook See First Option - Desktop view
See how great that is?!

If you like these kind of tips, be sure to follow Boundless Creative as “See First” so you don’t miss out on anything…Thank you so much!

Organize your Subscriptions with UnRoll.Me

Organize your Subscriptions

It’s amazing how quick email subscriptions can get out of hand. “Sign up for 10% off of a great product…Get the best tips for blogging…News you can’t live without!” I’m sure there is a reason why you needed to subscribe, but if it’s been more than 3 months and you can’t remember why you subscribed and/or you don’t need their services any longer, it’s time to clean up your subscription list.

There are several services out there that can help in this department, but I’ve found that UnRoll.Me is a free and simple tool to help you organize all your subscriptions.

How-To Steps:

1. To get started enter your email address.
2. If you have an email address that is not immediately recognized (like gmail or yahoo) it will ask you to pick from a list of email providers to choose from.
3. Unroll.me will need you to give them permission to manage your inbox so they can pull out the emails that are subscriptions.
4. Once they’ve scanned your emails, they will list the subscriptions and give you two options. The options are what makes this tool so great! You can either unsubscribe directly from that page or roll your subscriptions into one subscription so instead of receiving multiple emails, you can receive them as one email.

Note: keep in mind that in some cases if you have emails that are being forwarded to you, unroll.me will pull that in as a subscription. Also, if you don’t want to do anything, you can just leave it alone.

All in all, I think this is the most simple tool to use for anyone wanting to keep organized without too much hassle.

Important note:  if you are subscribed to a newsletter that is still very useful to you, please stay subscribed. A lot of organizations work very hard to give you information to meet your needs.

Common Social Media Mistakes for Businesses

Social Media Mistakes

Social media as a main stream marketing strategy has been in practice for a few years now. Whether a company is new at this concept or they have been doing it “like a pro,” there are still social media mistakes that continue to pop up by users. These mistakes can cost a business greatly. Let’s look at 10 of the most common mistakes out there.

  • Posting too many times about your services/products within a small time window will turn your followers off. Try spreading your posts out (Buffer is a great tool for this) and sticking to something similar to the 80/20 rule. That is 80% about your industry and 20% about your business offerings.
  • “Advertising” your business on another business’ Facebook page is rude and tacky. You’re not actually getting read by their followers, but you are going to help progress some negative word-of-mouth marketing by those companies you do that to. Remember it’s a person running that other Facebook account.
  • Creating automatic posts without staying in touch with the temperature of your audience. If you’ve created a status update about what a fun, loving community/followers you have and something in the news comes up about a child abduction, you’re going to look very impersonal and out of touch with reality.
  • Talking but not listening will kill any progress you might make on your social media platforms. You’re online and now your followers want to be socialable. Don’t leave them hanging. Answer questions…respond to comments…just be present!
  • When connecting with others on LinkedIn don’t use the default message. Make it personal. Send a message about where you might have met them, heard them talk, or others who you both might know.
  • Do not spam others through private messages. If you use DM’s on Twitter to shout your pitch, you’ll get unfollowed. If you send a private message to share a spammy ad on Facebook, it’ll get deleted with no response. Call the business and find out who you need to talk to and talk with that person. Leave your social media sites to promote others (first) then yourself properly.
  • Just because there are hundreds of social media platforms available, doesn’t mean your business needs to have an active account on all of them. Remember you’re trying to reach a particular type of fan. You need to ask, “Where are they and how can we use that platform to our best ability?” Then knock it out of the park!
  • Online newsletters should never be sent to anyone that has not opted into your subscriber list. Yes, that means just because you met someone and exchanged business cards, does not mean they qualify as a subscriber.
  • Your online voice can be read many different ways. What you may think is tongue-in-cheek humor can be completely rude and a turn off to half your audience. Become familiar on when to sound professional and when to be more casual with your posts.
  • Be careful with double-posting. Don’t always have the same posts on Twitter that you would have on your LinkedIn or Facebook account. They have different “voices” and you need to give variety.

Trends will always change, but etiquette is a constant. Be sure that you are thinking of what is best for your (potential) customers, not what is best for your sales figures.

 

6 Easy SEO Tips

6 Easy SEO Tips

Search Engine Optimization (SEO) is a subject that tends to be all over the place. Do this! Don’t do that! The biggest problem is just about the time you think you’re doing all the right steps to please the Google Gods, they change the rules. It can be overwhelming if you’re not in a position where you breathe this kind of nerdy nonsense. In the end, you really just need to focus on a few things. Here are 6 SEO tips to keep in mind as you write your blog posts or site pages:

  • The title of your post is one of the most important parts of your website as far as optimizing goes. Your title should consist of fewer than 70 characters and the keywords should be front heavy vs. at the end of the title.
  • Optimizing your images is also one of the most important keys to a SEO winning site. Be sure that your images are optimally sized for a fast load time. Also be sure to fill out the ‘Alt Tag’ and ‘Title’ fields with keywords.
  • You should be using WordPress as your software platform. Then be sure to use a good SEO plugin. We use WP SEO by Yoast.
  • Make sure you strategically name your pages with keywords.
    Gallery – bad
    Projects/Experience/Clients – good 
  • Be sure to have a sitemap for your website so Google has complete details of the pages within your site. (XML Sitemap plugin is a good one)
  • Internal linking is just as valuable as external linking. Be sure to link as least a couple of posts within your site.

This list should help you focus on what is important (as far as Google is considered). It can be so much more strategic and we would be happy to talk it over with you if you’re interested. It’s our job to stay on top of the ongoing changes surrounding SEO, so you can focus on what makes you profitable.

Please feel free to contact us with questions.

How to Get Noticed on Pinterest

How to Get Noticed on PinterestPinterest has been around for a few years now and most everyone feels they have a grasp on this fun platform. However, have you noticed there are some that just seem to get all the attention? You’re posting the same information and it’s great content, so why them and not you? Let’s double check that you’ve crossed your T’s and dotted your I’s.

Optimize your images.

This crucial step is what will make the biggest difference in what others consider “pin worthy”.

1.  When creating your photos use the 2:3 ratio rule. By making the image vertical, rather than horizontal, it will fit the Pinterest board better; which will give you more attention. (Pre-pin your posts to a secret board to see what it will look like before pinning to the board of your choice.)
2.  Use photos/graphics/text that is visually enticing. For example, if you use an image with a busy background, that image can get overlooked by viewers.
3.  Make it easy for your readers to Pin your posts – have a Pin button handy for each image.

Use analytics to take action.

What boards are getting the most attention? What do your followers like best about your pins? There are a couple of way to help you with this:

1.  Be sure to Verify your Website – this is the only way you can view Pinterest’s analytics. This Getting Started Guide is a great step-by-step instruction on how to verify your website.
2.  Find out what posts are being Pinned. There are two ways to do this:

    • You can type the following URL: http://pinterest.com/source/YourDomain.com  – or –
    • A less manual way is to use PinAlerts. PinAlerts sends you email notifications. When signing up you can select how frequently you want to receive these notifications. The emails will show you what was pinned, who pinned it, the date/time, and the name of the board they pinned it to.

Finding out these results will help you hone the posts that seem to resound with your listeners.

Tell your readers where to find you!

It seems very simple, but your eyes only see what it wants to see. Help your readers out. A few ideas on where you should highlight your Pinterest account:

  • Facebook (about page or creating a tab with your pins is a great idea)
  • Blog main page AND posts
  • Newsletters/eBlasts
  • Any marketing/packaging material if you sell a product
  • Join Facebook Groups for Pinterest enthusiasts
  • Cross Pin with Twitter/Facebook/Google+

Be available. A thank-you, a repin, and commenting goes a long way with building your followers. Remember to enjoy your Pinning experience! If you aren’t having fun, your readers will know it.  Pin On!

Social Media Image Maker

Social Media Image Maker

At Boundless we believe in sharing helpful news any chance we can. There is a lot of information ‘out there’ and if we can point people in the right direction, we’re happy campers…and hopefully so are you. Today we’re giving a huge shout out to Autre Planete for making digital lives so much easier! Not every person/company has a graphic designer on hand to pump out dimension-perfect images for all their social media platforms. Autre Planete has created an online image template tool that makes updating your images super easy. The image maker tool works for the following platforms:

  • Facebook (updated)
  • Twitter
  • Youtube
  • Google+ (new size)
  • Flickr
  • Vimeo
  • Pinterest
  • Skype
  • Tumblr
  • LinkedIn
  • Gravatar
  • Xing
  • Viadeo
  • Slideshares
  • Foursquare
  • About.me

 

5 Ways to Add a Physical Heartbeat to Your Digital Presence

Humanizing your digital voice is a must now days. Long gone are the companies that churn and burn through their sales leads on a great product alone. Customers want a relationship with their providers and if you don’t give that to them, your competitor will be happy to step in and take them. It’s about showing that potential client that you care about their needs and they are important to you.  They need to feel it, hear it, and see it.

Let’s talk about some basic steps to keep in mind as you approach this concept with your company:

1. Talk WITH your customers; not AT them.
There are enough companies that annoy their audience online, on tv and on radio. Don’t be that company. Megaphone marketing doesn’t build relationships. You can’t be a solution provider if you’re too busy talking. Relationships are formed through conversations.

2. Stop forcing your language onto your customers.
Your followers are not a part of your corporate team so why talk to them as if they are? Speak the language they use and understand. Throwing out acronyms may make you feel like you know your product, but you’ve lost your customer.  This also includes how you talk to your audience. Arrogance has no place in your digital space. Word of mouth comes from both a great product and a humble and passionate team.

3. Research your approach.
There are so many approaches to reaching your audience digitally. You need to find the strategy that works best for your target audience and future customers. Here a few things to keep in mind while researching your strategy:

  • How successful companies are doing it – If they have a proven record, glean from their experience and apply it to your objectives.
  • One size does not fit all – Keep in mind that just because “Joe Blow” is on every digital platform does not mean that it is applicable for your situation.
  • Give your exec’s their own voice – With a strong social media policy in place, having your top executives online boosts your company’s presence and influence.
  • Show us real people…not just logos – Even if you are a business-to-business ran company, you’re reaching humans. Help them relate to you by giving them a face to look at.

4. Don’t give lip service.
If you say you are all about customer service, then you have a responsibility to go above and beyond in service. Don’t just publicly thank the big dogs…every customer is a gift. Treat them as such.

 5. Be the storytellers.
Talking about your brand through storytelling is a great way to connect with your audience emotionally. Those stories linger with them as they consider your company as a resource. Share photos and videos of your team. It’s more meaningful if they have a face to put with a name.

By keeping these foundational ideas at the forefront of your digital strategy, it will help you keep the human factor as part of your brand’s outreach.

Photo Credit: Alex Dram

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