Social media as a main stream marketing strategy has been in practice for a few years now. Whether a company is new at this concept or they have been doing it “like a pro,” there are still social media mistakes that continue to pop up by users. These mistakes can cost a business greatly. Let’s look at 10 of the most common mistakes out there.
- Posting too many times about your services/products within a small time window will turn your followers off. Try spreading your posts out (Buffer is a great tool for this) and sticking to something similar to the 80/20 rule. That is 80% about your industry and 20% about your business offerings.
- “Advertising” your business on another business’ Facebook page is rude and tacky. You’re not actually getting read by their followers, but you are going to help progress some negative word-of-mouth marketing by those companies you do that to. Remember it’s a person running that other Facebook account.
- Creating automatic posts without staying in touch with the temperature of your audience. If you’ve created a status update about what a fun, loving community/followers you have and something in the news comes up about a child abduction, you’re going to look very impersonal and out of touch with reality.
- Talking but not listening will kill any progress you might make on your social media platforms. You’re online and now your followers want to be socialable. Don’t leave them hanging. Answer questions…respond to comments…just be present!
- When connecting with others on LinkedIn don’t use the default message. Make it personal. Send a message about where you might have met them, heard them talk, or others who you both might know.
- Do not spam others through private messages. If you use DM’s on Twitter to shout your pitch, you’ll get unfollowed. If you send a private message to share a spammy ad on Facebook, it’ll get deleted with no response. Call the business and find out who you need to talk to and talk with that person. Leave your social media sites to promote others (first) then yourself properly.
- Just because there are hundreds of social media platforms available, doesn’t mean your business needs to have an active account on all of them. Remember you’re trying to reach a particular type of fan. You need to ask, “Where are they and how can we use that platform to our best ability?” Then knock it out of the park!
- Online newsletters should never be sent to anyone that has not opted into your subscriber list. Yes, that means just because you met someone and exchanged business cards, does not mean they qualify as a subscriber.
- Your online voice can be read many different ways. What you may think is tongue-in-cheek humor can be completely rude and a turn off to half your audience. Become familiar on when to sound professional and when to be more casual with your posts.
- Be careful with double-posting. Don’t always have the same posts on Twitter that you would have on your LinkedIn or Facebook account. They have different “voices” and you need to give variety.
Trends will always change, but etiquette is a constant. Be sure that you are thinking of what is best for your (potential) customers, not what is best for your sales figures.